DR JANET FULTON

Media Entrepreneurship

A new type of media professional, with entrepreneurial skills, has emerged in the contemporary media environment in Australia – a professional that is informing the public but stretching the boundaries of journalism.

The aim of this study is to investigate these new media professionals – what platforms and technologies they use, how they monetise their work, and how they have adapted their skills to work in the online environment.

Media producers in the West have been faced with changes in the way content is produced and consumed with changes in technology, digitisation of content, and convergence each playing a part in a transforming media landscape. However, with these new technologies, different opportunities have opened up for media content producers and this research project is investigating these new media professionals and how they work and survive in the digital media landscape.

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